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Module 18: Negotiations with Chinese Partners

When negotiating with Chinese partners, one should be able to excel
and shine in the rules and art of negotiation. Lack of know-how and misinterpreted signals – due to cultural differences in code of conduct – can lead to unnecessary escalations.

Who should attend

Anyone negotiating with Chinese partners.


You will learn important strategies and how to use them, when negotiating with Chinese.


  • Typical chinese tactical and negotiation skills
  • Interpreting the negotiation team correctly
  • The 7 Influencers in negotiations in China
  • 5 phases of negotiations in China
  • Mastering the most commonly used tactics
  • “Face” and reading non-verbal signals correctly
  • Correct behavior in situations of conflicts and escalation




Dr. Dagmar Zißler-Gürtler

Dr. Dagmar Zißler-Gürtler

Dr. Dagmar Zißler-Gürtler is "Chinese by profession" (China scientist). For over 20 years she has been training and advising global corporations that want to expand into China. 
Xiang Hong Liu

Xiang Hong Liu

Xianghong Liu is an international manager with many years of negotiation experience. She is at home in the East as well as in the West and is an expert in strategy development and negotiation competence.

At a glance

  •  Start
    6/11/20189:00 AM
    6/11/20185:00 PM
  •  Location
    The Charles Hotel Munich
    Sophienstrasse 28
    DE – 80333 Munich
  • Price
    • 1,200 EUR (plus VAT)
    • 1,200 CHF (plus VAT)
  • Register


Samuel Gioia
Samuel Gioia

Schranner AG
Negotiation Institute 
Limmatstraße 260
CH-8005 Zürich 
Tel.: +41 / 44 / 515 46 30
Fax: +41 / 44 / 515 46 17