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Module 14: Negotiations with U.S. Partners

Europeans often misinterpret the U.S. American way of negotiating. The USA seems familiar and less exotic than Arab or Asian countries. This misunderstanding leads to incorrect preparation and incorrect behavior during conflict.

Who should attend

Anyone negotiating in the USA or with American partners


You will know the most important negotiation tactics and the correct behavior in a conflict.


  • Separate people and issues
  • Signals for the start of the negotiation
  • Why there is no tie in American sports
  • Negotiation terms from sports and military
  • Recognize warning signs
  • How to behave correctly in a conflict
“Who does not set off acting on equal ground has already lost.”
Hans-Jürgen Wildau, Biotronik SE & Co. KG



Daniel Warner

Daniel Warner

Dr. Daniel Warner is a citizen of the United States and Switzerland and familiar with both negotiation cultures. He advises the UN, NATO, and the Swiss ministries of defense and foreign affairs. An author of 11 books and countless publications, he is mainly known as a commentator for the BBC. 

His books were translated into many languages, including Arabic, Azerbaijani, and Persian.

He received numerous awards for his work towards worldwide peace.

At a glance

  •  Start
    9/18/20189:00 AM
    9/18/20185:00 PM
  •  Location
    Park Hyatt Zurich
    Beethovenstrasse 21
    CH – 8002 Zürich
  •  Over already


Samuel Gioia
Samuel Gioia

Schranner AG
Negotiation Institute 
Limmatstrasse 260
CH-8005 Zürich 
Tel.: +41 / 44 / 515 46 30
Fax: +41 / 44 / 515 46 17