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Module 14: Negotiations with U.S. Partners

Europeans often misinterpret the  American way of negotiating. The US seem familiar and less exotic than Arab or Asian countries. This misunderstanding leads to incorrect preparation and inappropriate behavior during conflict.

Who should attend

Anyone negotiating in the USA or with American partners


You will learn the most important negotiation tactics and the correct behavior in a conflict.


  • Separating people from issues
  • Signals for the start of the negotiation
  • Why there is no tie in American sports
  • Negotiation terms from sports and military
  • Recognizing warning signs
  • How to behave correctly in a conflict
“He who does not set off acting on equal footing has already lost.”
Hans-Jürgen Wildau, Biotronik SE & Co. KG



At a glance

  •  Start
    9/18/20189:00 AM
    9/18/20185:00 PM
  •  Location
    Park Hyatt Zurich
    Beethovenstrasse 21
    CH – 8002 Zürich
  •  Over already


Samuel Gioia
Samuel Gioia

Schranner AG
Negotiation Institute 
Limmatstrasse 260
CH-8005 Zürich 
Tel.: +41 / 44 / 515 46 30
Fax: +41 / 44 / 515 46 17