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Making the Difference

1. the international negotiation authority

The Schranner Negotiation Institute is the global authority on negotiation support, education, and advisory.

Our focus is on enhancing and transforming organizational negotiation capabilities in order to successfully manage and maneuver the toughest negotiations to achieve successful outcomes. The Schranner Method was developed over the course of 30 years by former FBI-trained hostage negotiator Matthias Schranner, who transferred law enforcement negotiation and crisis response techniques into applicable business negotiation tools and strategies. Today, the Institute is the largest and most influential think tank in the field of negotiations, supporting Fortune 500 companies, government entities, and international bodies. With offices in Zurich, New York, Hong Kong and Dubai, and an unparalleled faculty of experts globally,  our Institute is the only organization in the world teaching, advising, studying, and researching negotiations, and the only organization able to support clients in their most difficult, complex, and high-stakes negotiations.

2. Faculty

Our network includes all competencies necessary to cover the entire negotiation process, and we have an expert available for any negotiation situation—even the most difficult one. This network is unique on the international stage and pays close attention to inter-cultural differences.

3. Certification Programs

We not only offer individual building blocks, but also interconnected modules. With our Young Professional Negotiator®Qualified Negotiator®, Advanced Negotiator®, and Chief Negotiation Officer® courses, we offer custom-tailored modules for all levels of management.

4. Sustainability

Especially in difficult situations a company needs clear guidelines. The negotiation strategy that we implement provides these clear guidelines, and all managers involved know exactly what needs to be done. This ensures that behaviours are solidified and can be used over the long term.

5. Global Mindset

Our customers face global challenges. We maintain an international focus for our network and our programs to ensure that we can represent all inter-cultural particularities.

6. State-of-the-art Technology

We work with state-of-the-art technology, and our seminar participants will be able to access all data online. Through social media we reach all channels to provide successful career development and constant communication.

7. Focus

We focus on leading difficult negotiations. This is why we do not offer any other topics and seminars.

Our Coat of Arms

The "Schranner Coat of Arms" was first documented in 1795.

Three elements form the coat of arms:

Four court benches

SNI Coat of Arms (Benches)

The term Schranne is derived from the Italian word scranna, court bench, and designated the first instance of the judiciary system. Four benches were set up in a circle, and the case was heard. These discussions and negotiations took place in public, in the market square.

Many towns in Southern Germany have a so-called Schrannen Square or Schrannen Hall, which still refer back to this judiciary system.

Two juidical staffs

SNI Coat of Arms (juidical staffs)

The two judicial staffs represent dignity and justice. When someone was found guilty, one staff was broken over the condemned person.

The German saying "break the staff over someone" is based on that form of sentencing and means "to condemn someone".


SNI Coat of Arms (helmet)

The helmet is the symbol for a knight, a warrior of high social standing.

The virtues of a knight are dignity, humility, and bravery.

While its elements were preserved, the "Schranner Coat of Arms" was visually modernized.

It is a registered coat of arms and represents the Schranner Negotiation Institute.

  • Siebmachers Wappenbuch, Nürnberg