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Making the Difference

1. When Negotiations Get Tough

We assume that our customers know how to lead 95% of their negotiations to success. Our institute focuses on the remaining five percent—difficult negotiations where reason will not lead to success.

We support our clients before, during, and after the most difficult negotiations. With our seminars, conferences, and workshops we offer custom-tailored contents for every management level. Certificates document the successful completion of our programs.

We use our proprietary Negotiation Scorecard® to implement a proven negotiation strategy in companies. This will not only train individual managers but enable the entire company to apply the same negotiation strategy. Implementing a uniform negotiation strategy across the organization provides continuity in difficult situations and ensures your business gets the maximum out of every negotiation

2. Faculty

Our network includes all competencies necessary to cover the entire negotiation process, and we have an expert available for any negotiation situation—even the most difficult one. This network is unique on the international stage and pays close attention to inter-cultural differences.

3. Certification Programs

We not only offer individual building blocks, but also interconnected modules. With our Qualified Negotiator®, Certified Negotiator® , Advanced Negotiator®, and Chief Negotiation Officer® courses, we offer custom-tailored modules for all levels of management.

4. Sustainability

Especially in difficult situations a company needs clear guidelines. The negotiation strategy that we implement provides these clear guidelines, and all managers involved know exactly what needs to be done. This ensures that behaviours are solidified and can be used over the long term.

5. Global Mindset

Our customers face global challenges. We maintain an international focus for our network and our programs to ensure that we can represent all inter-cultural particularities.

6. State-of-the-art Technology

We work with state-of-the-art technology, and our seminar participants will be able to access all data online. Through social media we reach all channels to provide successful career development and constant communication.

7. Focus

We focus on leading difficult negotiations. This is why we do not offer any other topics and seminars.

Our Coat of Arms

The "Schranner Coat of Arms" was first documented in 1795.

Three elements form the coat of arms:

Four court benches

SNI Coat of Arms (Benches)

The term Schranne is derived from the Italian word scranna, court bench, and designated the first instance of the judiciary system. Four benches were set up in a circle, and the case was heard. These discussions and negotiations took place in public, in the market square.

Many towns in Southern Germany have a so-called Schrannen Square or Schrannen Hall, which still refer back to this judiciary system.

Two juidical staffs

SNI Coat of Arms (juidical staffs)

The two judicial staffs represent dignity and justice. When someone was found guilty, one staff was broken over the condemned person.

The German saying "break the staff over someone" is based on that form of sentencing and means "to condemn someone".


SNI Coat of Arms (helmet)

The helmet is the symbol for a knight, a warrior of high social standing.

The virtues of a knight are dignity, humility, and bravery.

While its elements were preserved, the "Schranner Coat of Arms" was visually modernized.

It is a registered coat of arms and represents the Schranner Negotiation Institute.

  • Siebmachers Wappenbuch, Nürnberg