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Matthias Schranner, CEO

Matthias Schranner, CEO

The negotiation expert, Matthias Schranner, was trained by German police and the FBI for the most difficult negotiations. As a consultant, he supports the UN, global corporations, and political parties with his institute—SNI—during difficult negotiations.

He is the author of the books “Negotiations on the Edge”, “The Negotiator”, and “Costly Mistakes”, and has published numerous articles.

Matthias Schranner has taught and advised on negotiation to corporate and government leaders in more than 40 countries, including the United States, Russia, Ukraine, China, Singapore, and Japan.

He serves as adjunct Professor for negotiations at the St. Gallen University in Switzerland and Warwick/UK, and he is President of the SNI LLC New York. Numerous Fortune 500 Companies use his proprietary Negotiation Scorecard® for negotiation support.

Our Coat of Arms

The "Schranner Coat of Arms" was first documented in 1795.

Three elements form the coat of arms:

Four court benches

SNI Coat of Arms (Benches)

The term Schranne is derived from the Italian word scranna, court bench, and designated the first instance of the judiciary system. Four benches were set up in a circle, and the case was heard. These discussions and negotiations took place in public, in the market square.

Many towns in Southern Germany have a so-called Schrannen Square or Schrannen Hall, which still refer back to this judiciary system.

Two juidical staffs

SNI Coat of Arms (juidical staffs)

The two judicial staffs represent dignity and justice. When someone was found guilty, one staff was broken over the condemned person.

The German saying "break the staff over someone" is based on that form of sentencing and means "to condemn someone".


SNI Coat of Arms (helmet)

The helmet is the symbol for a knight, a warrior of high social standing.

The virtues of a knight are dignity, humility, and bravery.

While its elements were preserved, the "Schranner Coat of Arms" was visually modernized.

It is a registered coat of arms and represents the Schranner Negotiation Institute.

  • Siebmachers Wappenbuch, Nürnberg

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