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Matthias Schranner, CEO

Matthias Schranner, CEO

Negotiation expert Matthias Schranner was originally trained by the police and the FBI as a lead negotiator for high-stakes situations. For the past 15 years, he and his team at the Schranner Negotiation Institute have been advising clients including the UN, global corporations and political parties in difficult negotiations.

He teaches the executive seminar series Negotiations on the Edge and is the author of books such as The Negotiator, Negotiations on the Edge and Costly Mistakes, and The Schranner Concept® as well as numerous articles and other publications.

Matthias Schranner advises business and government leaders in over 40 countries, including the US, China, Russia and Japan. His proprietary Schranner Concept® is used by numerous Fortune 500 companies worldwide to succeed in difficult negotiations.

Matthias Schranner serves as adjunct Professor for negotiations at the St. Gallen University in Switzerland and is the president of SNI LLC New York.

What others say: 

“The mix of expertise, rhetoric skills, and brutal sobriety applied by Schranner will convince everyone.”
McK – Magazine of McKinsey & Company

"It is my great honor and privilege to work with the Schranner team. It is an outstanding opportunity to share negotiation knowledge, experiences, perspectives and skills. This interaction creates a rare and valuable learning opportunity for all.”
Gary Noesner, Former Chief of the FBI Crisis Negotiation Unit

Feel free to message me directly on LinkedIn, write me at, or call me at +1 (212) 320 8388

Our Coat of Arms

The "Schranner Coat of Arms" was first documented in 1795.

Three elements form the coat of arms:

Four court benches

SNI Coat of Arms (Benches)

The term Schranne is derived from the Italian word scranna, court bench, and designated the first instance of the judiciary system. Four benches were set up in a circle, and the case was heard. These discussions and negotiations took place in public, in the market square.

Many towns in Southern Germany have a so-called Schrannen Square or Schrannen Hall, which still refer back to this judiciary system.

Two juidical staffs

SNI Coat of Arms (juidical staffs)

The two judicial staffs represent dignity and justice. When someone was found guilty, one staff was broken over the condemned person.

The German saying "break the staff over someone" is based on that form of sentencing and means "to condemn someone".


SNI Coat of Arms (helmet)

The helmet is the symbol for a knight, a warrior of high social standing.

The virtues of a knight are dignity, humility, and bravery.

While its elements were preserved, the "Schranner Coat of Arms" was visually modernized.

It is a registered coat of arms and represents the Schranner Negotiation Institute.

  • Siebmachers Wappenbuch, Nürnberg

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