THE END OF 
WIN-WIN

Negotiating in an age of no compromise

Negotiations keep getting harder. Win-win agreements are barely possible anymore. Irrational and shifting demands, constant threats, an emphasis on negative consequences, and a focus on one's own interests over shared ones are the new standard. It isn't only US President Trump who, with his aggressive negotiating style, pushes counterparts onto the defensive. Corporate procurement departments dictate prices, suppliers paralyze production with delivery freezes, and unions bring the rail network to a standstill. Shared values in business no longer play any role.one flag: this is the publisher's blurb and it names Trump directly. fine for a german marketing page, but on an english-facing schranner.com aimed at a global exec audience, calling out a sitting president by name is a bit of a liability. if you're pasting this into the EN page i'd soft-pedal it to something like "it isn't only heads of state weaponizing aggression at the table" which is what the current mockup already uses.